{"id":1535,"date":"2022-02-13T15:53:01","date_gmt":"2022-02-13T14:53:01","guid":{"rendered":"https:\/\/blog.emploitic.com\/?p=1535"},"modified":"2023-04-08T17:48:32","modified_gmt":"2023-04-08T15:48:32","slug":"matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante","status":"publish","type":"post","link":"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/","title":{"rendered":"Matin\u00e9e Rh Webinar: Comment donner vie \u00e0 une EVP et en faire une marque gagnante?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Retour sur la&nbsp;<strong>matin\u00e9e RH by Emploitic<\/strong>&nbsp;qui s&#8217;est d\u00e9roul\u00e9e le 28 Juillet 2020, en partenariat avec&nbsp;<strong>Universum<\/strong>&nbsp;autour de l&#8217;<strong>Employer Value Proposition<\/strong>&nbsp;o\u00f9 comment donner vie \u00e0 une EVP et en faire une marque gagnante ?<\/p>\n\n\n\n<p>Pour mettre en place une bonne strat\u00e9gie de&nbsp;<strong>Marque Employeur<\/strong>, il est important de commencer par l\u2019<strong>EVP<\/strong>&nbsp;(Employer Value Proposition) qui est le noyau, le c\u0153ur, la promesse ou l\u2019ADN m\u00eame de la Marque Employeur.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/#Mais_Comment_mettre_au_point_une_EVP\" >Mais Comment mettre au point une EVP ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/#_1_Definir_la_vision_et_les_perspectives_de_lentreprise\" >&nbsp; &nbsp; &nbsp; &nbsp;1. D\u00e9finir la vision et les perspectives de l\u2019entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/#_2_Collecter_les_donnees\" >&nbsp; &nbsp; &nbsp; &nbsp;2. Collecter les donn\u00e9es&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/#_3_Identifier_les_points_cles\" >&nbsp; &nbsp; &nbsp; &nbsp;3. Identifier les points cl\u00e9s&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/#_4_Validation_des_resultats\" >&nbsp; &nbsp; &nbsp; &nbsp;4. Validation des r\u00e9sultats&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/#_5_Definir_les_leviers_dattraction_pour_laudience_en_externe\" >&nbsp; &nbsp; &nbsp; &nbsp;5. D\u00e9finir les leviers d\u2019attraction pour l\u2019audience en externe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.emploitic.com\/index.php\/matinee-rh-webinar-comment-donner-vie-a-une-evp-et-en-faire-une-marque-gagnante\/#Visionner_le_Replay\" >Visionner le&nbsp;Replay<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mais_Comment_mettre_au_point_une_EVP\"><\/span><strong>Mais Comment mettre au point une EVP ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_1_Definir_la_vision_et_les_perspectives_de_lentreprise\"><\/span><strong>&nbsp; &nbsp; &nbsp; &nbsp;1. D\u00e9finir la vision et les perspectives de l\u2019entreprise <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mettre en place votre&nbsp;<strong>Marketing Rh<\/strong>&nbsp;\u00e0 travers un fil conducteur, une guide-line, avec des messages coh\u00e9rents&nbsp;pour&nbsp;tous les canaux de votre marque car ce qui int\u00e9ressent les candidats, c&#8217;est la vraie culture de l&#8217;entreprise, non pas de la lecture mais des t\u00e9moignages des employ\u00e9s de l&#8217;entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_2_Collecter_les_donnees\"><\/span><strong>&nbsp; &nbsp; &nbsp; &nbsp;2. Collecter les donn\u00e9es&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A travers des&nbsp;<strong>\u00e9changes<\/strong>&nbsp;aupr\u00e8s des collaborateurs, leur soumettre des&nbsp;<strong>questionnaires<\/strong>, pr\u00e9parer des&nbsp;<strong>sondages<\/strong>&nbsp;et organiser des&nbsp;<strong>focus groupe<\/strong>.<\/p>\n\n\n\n<p>Il est aussi important de faire participer les directions, les d\u00e9partements et les personnes cl\u00e9s avec des&nbsp;<strong>interviews<\/strong>&nbsp;en les impliquant dans le projet pour r\u00e9duire le GAP entre ce qui est communiqu\u00e9 et la r\u00e9alit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_3_Identifier_les_points_cles\"><\/span><strong>&nbsp; &nbsp; &nbsp; &nbsp;3. Identifier les points cl\u00e9s&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il s\u2019agit-l\u00e0 de traduire les r\u00e9ponses des collaborateurs en grande lignes et reprendre les 3 \u00e0 5 cat\u00e9gories qui reviennent le plus et qui d\u00e9finissent donc&nbsp;<strong>les valeurs et la culture de l\u2019entreprise<\/strong>&nbsp;et qui seront&nbsp;<strong>les piliers<\/strong>&nbsp;qui vont porter la marque employeur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_4_Validation_des_resultats\"><\/span><strong>&nbsp; &nbsp; &nbsp; &nbsp;4. Validation des r\u00e9sultats&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apr\u00e8s ach\u00e8vement de l\u2019\u00e9tude,&nbsp;<strong>communiquer en interne<\/strong>&nbsp;les valeurs mises en avant pour validation par les collaborateurs et r\u00e9ajuster si n\u00e9cessaire.<\/p>\n\n\n\n<p>Cette \u00e9tape permet d\u2019avoir de l\u2019<strong>authenticit\u00e9<\/strong>&nbsp;et une communication se rapprochant le plus de la r\u00e9alit\u00e9<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_5_Definir_les_leviers_dattraction_pour_laudience_en_externe\"><\/span><strong>&nbsp; &nbsp; &nbsp; &nbsp;5. D\u00e9finir les leviers d\u2019attraction pour l\u2019audience en externe <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le model EVP est de trouver l\u2019intersection entre&nbsp;<strong>la vision<\/strong>,&nbsp;<strong>la r\u00e9alit\u00e9<\/strong>&nbsp;(en interne) et&nbsp;<strong>les attentes de l\u2019audience<\/strong>&nbsp;(en externe) pour \u00e9quilibrer la r\u00e9alit\u00e9 aux inspirations de notre cible.<\/p>\n\n\n\n<p>Apr\u00e8s d\u00e9finition de la cible, Il est&nbsp;<strong>Important de Communiquer<\/strong>&nbsp;de mani\u00e8re claire, avec des&nbsp;<strong>messages attractifs<\/strong>&nbsp;et une&nbsp;<strong>histoire authentique<\/strong>.<\/p>\n\n\n\n<p>Et enfin, Convertir les candidats en leur facilitant la t\u00e2che et avec de&nbsp;<strong>la diff\u00e9renciatio<\/strong>n pour se d\u00e9marquer et convaincre les candidats \u00e0 nous choisir, nous et pas les autres.<\/p>\n\n\n\n<p>Il est important aussi d\u2019int\u00e9grer l\u2019EVP \u00e0 travers tous&nbsp;<strong>les points de contact<\/strong>&nbsp;avec les employ\u00e9s et les futurs employ\u00e9s. Le contact doit \u00eatre maintenu de l\u2019offre d\u2019emploi, l\u2019entretien\u2026 \u00e0 l\u2019exit en respectant l\u2019exp\u00e9rience du candidat de mani\u00e8re \u00e0 ce qu\u2019elle soit align\u00e9e \u00e0 la Marque Employeur communiqu\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visionner_le_Replay\"><\/span><strong>Visionner le&nbsp;Replay <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-block-embed-prise-en-charge-des-contenus-embarques wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Matin\u00e9eRH I webinar:  Donner vie a une Employer Value Proposition et en faire une marque gagnante\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZUFC_5t41o4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Habib MIHOUBI<\/strong><br><strong>Equipe Emploitic.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Retour sur la&nbsp;matin\u00e9e RH by Emploitic&nbsp;qui s&#8217;est d\u00e9roul\u00e9e le 28 Juillet 2020, en partenariat avec&nbsp;Universum&nbsp;autour de l&#8217;Employer Value Proposition&nbsp;o\u00f9 comment donner vie \u00e0 une EVP et en faire une marque gagnante ? Pour mettre en place une bonne strat\u00e9gie de&nbsp;Marque Employeur, il est important de commencer par l\u2019EVP&nbsp;(Employer Value Proposition) qui est le noyau, le [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-rh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/posts\/1535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/comments?post=1535"}],"version-history":[{"count":2,"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/posts\/1535\/revisions"}],"predecessor-version":[{"id":3614,"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/posts\/1535\/revisions\/3614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/media\/3597"}],"wp:attachment":[{"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/categories?post=1535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.emploitic.com\/index.php\/wp-json\/wp\/v2\/tags?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}